Content Marketing Commute
Content Marketing Commute
#30: What is content operations? And why does it matter?

#30: What is content operations? And why does it matter?

With Pierre Seillier, Founder @ Newtn, in beautiful Parc de Sceaux outside Paris

Hey commuters,

Welcome to another episode of "Content Marketing Commute," where we delve into the intricacies of modern content marketing on the move.

In this episode, I caught up with Pierre Sellier, a seasoned marketer and founder of Newtn, in the picturesque surrounds of Paris, with a walk through the beautiful Parc de Sceaux.

Who is Pierre Seillier?

Pierre has been a marketer for over 12 years, with prominent roles including leading marketing efforts for France at Agorapulse.

His experience in content operations has shaped his journey and led to the founding of Newtn, a solution addressing the many of the challenges content managers face today.

Content Marketing Challenges

In the episode, Pierre dives into the challenges he encountered at Agorapulse, which motivated him to found Newtn:

1. Content Duplication

Pierre has often seen content team recreate existing content due to the lack of a centralized content library. This inefficiency leads to unnecessary spending and time wasted.

2. Content Demand

Various teams, such as sales or product marketing, frequently requested content for specific purposes. However, due to inefficiencies, these requests were often not met.

3. Measuring Content ROI

One of the biggest hurdles was precisely measuring the ROI of content. Pierre emphasizes that without a clear understanding of how content impacts revenue, securing further investments in content production becomes challenging.

A New Approach to Content Operations

Pierre's experience underscored the need for better content operations—streamlining the production, management, and distribution of content.

In the episode he introduces the term "content operations assistant" as a comprehensive way to describe Newtnn's capabilities.

So, What Does Effective Content Operations Look Like?

You’ll have to check out the episode to find out! Scroll up to either listen or watch.

Content Marketing Commute
Content Marketing Commute
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