Content Marketing Commute
Content Marketing Commute
#23: How to Crush Your First 90 Days as a Head of Content Marketing

#23: How to Crush Your First 90 Days as a Head of Content Marketing

With Inês de Campos Pinto, Head of Content @ OneTeam, In Rotterdam

Hey there, welcome to another episode of Content Marketing Commute, where we take our discussions on the road – quite literally!

Today, I had the pleasure of chatting with Ines de Campos Pinto, Head of Content Marketing at Oneteam, while navigating the bustling streets of Rotterdam.

In our conversation, Ines shared some super valuable insights into the crucial first 90 days in a new role, shedding light on what it takes to hit the ground running and set yourself up for success.

Establishing Clarity and Setting Expectations

Ines emphasized the importance of crafting a strategic plan for the initial 30, 60, and 90 days in a new role. This framework provides clarity for both the new hire and the company, aligning expectations and setting priorities. As Ines noted, the process of developing this plan offers invaluable insights into the company's dynamics and the role's expectations, ensuring a smooth transition into the new position.

Key Insight:

Ines highlighted the need for flexibility within this framework, acknowledging that while the plan sets a roadmap, adaptations may be necessary based on evolving circumstances and priorities.

Balancing Short-Term Wins with Long-Term Strategy

While the urgency to deliver quick wins is palpable, Ines stressed the importance of striking a balance between short-term objectives and long-term strategy. This delicate equilibrium involves tackling immediate needs, such as social media content scheduling and campaign launches, while concurrently laying the groundwork for sustainable growth through comprehensive content audits and strategic alignment across teams.

Key Insight:

Ines's approach underscores the significance of fostering collaboration and cross-functional communication, particularly in rapidly growing organizations. By establishing robust systems and processes, content marketers can navigate the complexities of scaling operations while maintaining a strategic focus.

Cultivating a Culture of Reflection and Strategy

In content marketing, there’s always the temptation to prioritize action over reflection. However, Ines advocates for carving out dedicated time for strategic contemplation and planning. By resisting the temptation to just jump into creation and instead prioritize thoughtful strategy development, content marketers can drive impactful outcomes and differentiate their brand in a crowded landscape.

Key Insight:

Ines's parting wisdom serves as a gentle reminder to embrace intentional action over hasty reaction, emphasizing the value of strategic foresight in shaping a brand's narrative and cultivating meaningful audience engagement.

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Content Marketing Commute
Content Marketing Commute
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