#13: How to Do B2B Social Media That’s Not Boring

Content Marketing Commute

#13: How to Do B2B Social Media That’s Not Boring - & Is Highly Effective!

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#13: How to Do B2B Social Media That’s Not Boring - & Is Highly Effective!

With Alaric Moras, Group Social Media Manager at Valeo

Joe Sweeney

Feb 14, 2024

Transcript

B2B companies on social media usually have one think in common - they're BORING!

But who said 'business to business' needs to be 'boring to boring'?!

Alaric Moras, Group Social Media Manager at Valeo (a leading global automotive parts supply company) is one social media leader doing B2B social differently.

What he's doing at Valeo is fun, engaging and light hearted, while still communicating the values of the company and getting their messages across to the people that matter.

This was a great interview with Alaric, on his commute to the office in Paris - I really hope you enjoy it!

Check out the Valeo company page on LinkedIn: https://www.linkedin.com/company/valeo/

Connect with Alaric on LinkedIn: https://www.linkedin.com/in/alaric-moras-57a99b85/

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/

Discussion about this podcast

Content Marketing Commute

Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers!

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We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo.

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