#15: How to Truly Get to Know Your Audience as a Content Marketer

Content Marketing Commute

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#15: How to Truly Get to Know Your Audience as a Content Marketer

In sunny Montpellier with Nathalie Figuière, Senior Content Marketing Manager @ CoderPad

Joe Sweeney

Feb 28, 2024

Transcript

Knowing your audience sounds like table stakes for content marketers, but it's tougher than it sounds.

Chances are they think differently to you. They see the world differently.

Deeply understanding them, their needs and their pain is a big part of the recipe for great content.

To speak about this big topic, I went for a lovely walk with Nathalie Figuière, Senior Content Marketing Manager @ CoderPad, in sunny Montpellier.

Tune in to the full episode to learn about how she has approached gaining a deep understanding of the talent acquisition audience she works on at CoderPad.

Connect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-figuiere/

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/

Find out more about CoderPad at https://coderpad.io/

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Content Marketing Commute

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