Content Marketing Commute
Content Marketing Commute
#17: What B2B Marketers Can Learn From YouTubers - About YouTube, Building an Audience and Engaging it

#17: What B2B Marketers Can Learn From YouTubers - About YouTube, Building an Audience and Engaging it

A bus-based interview with full-time YouTuber Jay Swanson

In this episode I chat with Jay Swanson, a full-time YouTuber in Paris, to dive into what B2B marketers can learn from YouTubers - both about the platform itself (often called the 'sleeping giant' in B2B marketing) and about how to build and engage an audience.

Ditch the Webinar Dump: B2B Marketing Lessons You Can Learn from YouTubers!

This episode, filmed on a commute through the streets of Paris (and featuring my first bus-based interview!), dives deep into:

  • Why giving value FIRST is key to YouTube success (and marketing in general).On this platform, more than many others, avoid pushing products before building a connection!

  • The B2B vs. B2C YouTube landscape: Is B2B content doomed to be boring webinars dumped on the platform? Jay thinks there's a better way.

  • Avoiding the "corporate invasion" trap: Learn how to respect the YouTube community and its culture to avoid getting roasted in a video essay.

  • Finding the right balance between polish and authenticity: We discuss the surprising trend of "anti-quality" content.

Join us for a walk-and-talk (plus bus ride) filled with actionable insights for B2B marketers looking to take their YouTube game to the next level, and learn from a master in audience building and engagement.

Connect with Joe on LinkedIn:

Connect with Jay on LinkedIn:

Check out Jay's YouTube Channel:

Content Marketing Commute
Content Marketing Commute
Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers!
Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing.
We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo.
If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop.