This episode sees me join an employer brand and marketing expert on their morning coffee walk! Chris Le'Cand Harwood is the founder of Content Marketing Pod Ltd and The Employer Content Studio Ltd. He's also the host and producer of Employer Content Marketing and The Engaging Employer - a podcast, YouTube channel and newsletter with over 90 episodes and 200 videos. He loves helping brands produce content that earns the attention of the right people and convert them into engaged employees, clients and customers.
Our discussion in this episode revolved around three key topics:
Content marketing in the employer brand space - how it's different to selling a product or service
The crucial distinction between content and content marketing
A fascinating exploration of why YouTubers stand out as exemplary content marketers.
Added to that, Chris sheds light on our recording location's historical claim to fame and provides an intriguing glimpse into his journey, including his marathon pursuits.
Throughout the episode, Chris shares valuable insights, emphasizing the significance of authenticity in employer branding and offering practical advice for marketers straddling product-focused and employer brand responsibilities.
Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrislch/
Connect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/
Contact Joe at joe@contentmarketingcommute.com
#3: Employer Brand Content, Content vs. Content Marketing & Why YouTubers are the best Content Marketers