Content Marketing Commute
Content Marketing Commute
#3: Employer Brand Content, Content vs. Content Marketing & Why YouTubers are the best Content Marketers

#3: Employer Brand Content, Content vs. Content Marketing & Why YouTubers are the best Content Marketers

This episode sees me join an employer brand and marketing expert on their morning coffee walk! Chris Le'Cand Harwood is the founder of Content Marketing Pod Ltd and The Employer Content Studio Ltd. He's also the host and producer of Employer Content Marketing and The Engaging Employer - a podcast, YouTube channel and newsletter with over 90 episodes and 200 videos. He loves helping brands produce content that earns the attention of the right people and convert them into engaged employees, clients and customers.

Our discussion in this episode revolved around three key topics:

  1. Content marketing in the employer brand space - how it's different to selling a product or service

  2. The crucial distinction between content and content marketing

  3. A fascinating exploration of why YouTubers stand out as exemplary content marketers.

Added to that, Chris sheds light on our recording location's historical claim to fame and provides an intriguing glimpse into his journey, including his marathon pursuits.

Throughout the episode, Chris shares valuable insights, emphasizing the significance of authenticity in employer branding and offering practical advice for marketers straddling product-focused and employer brand responsibilities.

Connect with Chris on LinkedIn at

Connect with Joe on LinkedIn at

Contact Joe at

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Content Marketing Commute
Content Marketing Commute
Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers!
Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing.
We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo.
If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop.