Content Marketing Commute
Content Marketing Commute
#4: How to Create a B2B Content Strategy for 2024 (About Last Week - ALW)

#4: How to Create a B2B Content Strategy for 2024 (About Last Week - ALW)

A step-by-step process to approaching it right!

It's that time of year when content marketers far and wide are thinking, researching and planning for the new year ahead. In this episode Joe takes you through his 8 steps to creating a B2B content strategy for 2024.

  1. Start with your business objectives

  2. Know your targets (personas)

  3. Forget about you and your company!

  4. List topics of interest for your personas

  5. Connect topics with your product USPs (and remove other topics)

  6. Align a strong point of view to each topic

  7. Group topics into content pillars

  8. Decide on channels & formats, and build a calendar

Getting your B2B content strategy solid for 2024 is so important if you want to ensure your content is really driving the outcomes your business wants. It'll also help you avoid 'random acts of content' throughout the year, and help you avoid simply creating content for content's sake!

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Content Marketing Commute
Content Marketing Commute
Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers!
Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing.
We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo.
If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop.