It's that time of year when content marketers far and wide are thinking, researching and planning for the new year ahead. In this episode Joe takes you through his 8 steps to creating a B2B content strategy for 2024.
Start with your business objectives
Know your targets (personas)
Forget about you and your company!
List topics of interest for your personas
Connect topics with your product USPs (and remove other topics)
Align a strong point of view to each topic
Group topics into content pillars
Decide on channels & formats, and build a calendar
Getting your B2B content strategy solid for 2024 is so important if you want to ensure your content is really driving the outcomes your business wants. It'll also help you avoid 'random acts of content' throughout the year, and help you avoid simply creating content for content's sake!
Connect with Joe on LinkedIn.
Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.com
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#4: How to Create a B2B Content Strategy for 2024 (About Last Week - ALW)