Content Marketing Commute
Content Marketing Commute
#6: How to Create a Content Brief (About Last Week - ALW)

#6: How to Create a Content Brief (About Last Week - ALW)

My 12 Point Content Brief Template

Content briefs are the real unsung heroes of content marketing. Done right, they give you the very best chance of creating content that hits the nail on the head. They get everyone on the same page internally within your company, and ensure the content that’s produced meets everyone’s expectations.

Share Content Marketing Commute

Last week on the Content Marketing Commute podcast, I spoke to Trish Siedel, SEO expert and Head of Content at DJUST. And in this ‘About Last Week’ episode, I double down on one topic we discussed last week - the content brief.

Listen in to hear what your content brief should cover. Whether it’s a freelance writer who’ll be producing the content or you’ll be keeping it in house, a solid content brief is a must.

I list 12 things that I always include on content briefs:

  1. Format

  2. Timeline

  3. Stakeholders

  4. Targets/ Personas

  5. Purpose

  6. Key Takeaways

  7. Measurement

  8. Campaign

  9. Channels

  10. Supporting Assets

  11. Sources

  12. Outline

Thank you for reading Content Marketing Commute. This post is public so feel free to share it.


Want to copy my content brief template? Subscribe below to unlock the template!

Content Marketing Commute is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

Connect with me on LinkedIn.

Send me an email! I would love to hear your feedback or questions -

Content Marketing Commute
Content Marketing Commute
Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers!
Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing.
We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo.
If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop.