CEOs who truly 'get' content marketing are few and far between.
Why? Because great content is a long term strategy. It can take years of giving away valuable information for free before the real business benefits start hitting.
But those benefits are real. And they're worth the investment.
One CEO who knows that well is Guillaume Moubeche, Co-Founder and CEO of Lempire.
He's a young Paris-based CEO who has taken a content-led approach to growing his business.
And he's done pretty well: $0-$20M ARR in 5 years without VC funding.
Listen to or watch the full episode below (tip: watch the video to see a very scary moment caught on camera where we almost got hit by a falling pot plant!):
In this episode of Content Marketing Commute, join Guillaume and Joe as they take a stroll along the Canal Saint Martin in Paris and discuss:
Why building an audience early will always benefit your business later on
How LEARNING is one of the biggest benefits Guillaume has seen in creating content
How he works with his marketing team and how he sees their value
How content marketers should approach their CEOs and seek to work with them.
Check out Guillaume's YouTube channel.
Connect with Guillaume on LinkedIn.
Connect with Joe on LinkedIn.
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#7: Insights from A CEO Who Understands Content Marketing...& what he looks for in his marketing team