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#30: What is content operations? And why does it matter?
With Pierre Seillier, Founder @ Newtn, in beautiful Parc de Sceaux outside Paris
Jul 11
•
Joe Sweeney
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#30: What is content operations? And why does it matter?
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53:33
June 2024
#29: What makes a great brand? Taking a stand!
I walk around my neighbourhood in sunny Provence to talk about what makes a great brand.
Jun 28
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Joe Sweeney
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#29: What makes a great brand? Taking a stand!
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11:45
#28: Comedy & Influencer Marketing in B2B
In Barcelona with Max Gayler, Senior Content Strategist at Claap
Jun 20
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Joe Sweeney
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#28: Comedy & Influencer Marketing in B2B
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45:44
#27: Has Freelancing Made Me a Better Content Marketer? 3 Quick Thoughts
In this About Last Week episode, Joe shares 3 musings on whether his time as a freelancer has made him better as his craft
Jun 5
•
Joe Sweeney
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#27: Has Freelancing Made Me a Better Content Marketer? 3 Quick Thoughts
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17:47
May 2024
#26: How to Go Freelance as a Content Marketer
I walk the streets of Montmartre in Paris with Founder and CEO of Hirondo, Yannig Roth.
May 29
•
Joe Sweeney
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#26: How to Go Freelance as a Content Marketer
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51:11
#25: Audience Building in B2B
Originally recorded as a bonus episode for my paid subscribers, Lindsay King joins me to talk audience building.
May 15
•
Joe Sweeney
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#25: Audience Building in B2B
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44:22
#24: How to Manage Expectations as a Content Marketer
A solo stroll through Saint-Remy de Provence as I share some musings on last week's episode (#23) with Ines de Campos Pinto.
May 8
•
Joe Sweeney
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#24: How to Manage Expectations as a Content Marketer
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15:56
April 2024
#23: How to Crush Your First 90 Days as a Head of Content Marketing
With Inês de Campos Pinto, Head of Content @ OneTeam, In Rotterdam
Apr 29
•
Joe Sweeney
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#23: How to Crush Your First 90 Days as a Head of Content Marketing
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41:30
#22: Leading Content Marketing at an Agency, Working with Founders & Collaborative Content
with Jonas van de Poel, Head of Content Marketing at Unmuted
Apr 17
•
Joe Sweeney
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#22: Leading Content Marketing at an Agency, Working with Founders & Collaborative Content
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54:00
#21: Customer Content Marketing - what is it & why don’t more companies market to customers?
On bikes! With Anne Lauth of Foleon in Vondelpark, Amsterdam
Apr 10
•
Joe Sweeney
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#21: Customer Content Marketing - what is it & why don’t more companies market to customers?
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32:06
#20: Content & Outbound: How they can work together
A quick walk around my sunny spring neighbourhood for a solo chat on content & outbound
Apr 3
•
Joe Sweeney
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#20: Content & Outbound: How they can work together
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23:05
March 2024
#19: Content & The CMO: Gated vs. Ungated, Short vs. Long-Term & More
My first lunch-based interview on the podcast, with Romain Doutriaux, Head of Marketing at Pigment
Mar 27
•
Joe Sweeney
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#19: Content & The CMO: Gated vs. Ungated, Short vs. Long-Term & More
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47:57
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