Content Marketing Commute

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#34: Qual vs. Quant - it's time to stop sleeping on qualitative data
An 'About Last Week' episode from my summer holiday spot in Corsica!
 • 
Joe Sweeney
19:48
#33: SEO Trends, AI and the ‘cyborg method’
With Tom Winter of SEOwind in windy Avignon!
 • 
Joe Sweeney
34:11
#32: "No one is waking up thinking about your brand". Here's what to do about it
Reflecting on a hard truth made by Lynn Heidmann of Dataiku in episode 31.
 • 
Joe Sweeney
14:56

July 2024

#31: Content Marketing vs. Product Marketing: How are they different? And how should they work together?
Walking along the Seine with Lynn Heidmann, VP Content & Product Marketing @ Dataiku
 • 
Joe Sweeney
30:28
#30: What is content operations? And why does it matter?
With Pierre Seillier, Founder @ Newtn, in beautiful Parc de Sceaux outside Paris
 • 
Joe Sweeney
53:33

June 2024

#29: What makes a great brand? Taking a stand!
I walk around my neighbourhood in sunny Provence to talk about what makes a great brand.
 • 
Joe Sweeney
11:45
#28: Comedy & Influencer Marketing in B2B
In Barcelona with Max Gayler, Senior Content Strategist at Claap
 • 
Joe Sweeney
45:44
#27: Has Freelancing Made Me a Better Content Marketer? 3 Quick Thoughts
In this About Last Week episode, Joe shares 3 musings on whether his time as a freelancer has made him better as his craft
 • 
Joe Sweeney
17:47

May 2024

#26: How to Go Freelance as a Content Marketer
I walk the streets of Montmartre in Paris with Founder and CEO of Hirondo, Yannig Roth.
 • 
Joe Sweeney
51:11
#25: Audience Building in B2B
Originally recorded as a bonus episode for my paid subscribers, Lindsay King joins me to talk audience building.
 • 
Joe Sweeney
44:22
#24: How to Manage Expectations as a Content Marketer
A solo stroll through Saint-Remy de Provence as I share some musings on last week's episode (#23) with Ines de Campos Pinto.
 • 
Joe Sweeney
15:56

April 2024

#23: How to Crush Your First 90 Days as a Head of Content Marketing
With Inês de Campos Pinto, Head of Content @ OneTeam, In Rotterdam
 • 
Joe Sweeney
41:30
© 2024 Joe Sweeney
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